Which Social Media Platform Is Best For You

Which Social Media Platform Is Best For You

Since the launch of Facebook in 2004, we have seen several social media platforms emerge (and fizzle away). In fact, in the last decade, the amount of people using social media has increased from 970 million in 2010 to 4.48 billion users as of July 2021. So, of...
How To Create An Effective Style Guide

How To Create An Effective Style Guide

When it comes to maintaining a consistent aesthetic across all of your brand channels, it’s important that you have a strategic yet tactical guide to your visual design and appeal. One of the most important tools for you to refine and utilize regularly is a style...
Optimizing Your Social Media Presence

Optimizing Your Social Media Presence

Part of the KMC process involves the initial audit of our clients’ professional brand and positioning them as authoritative figures via their social media presence. It isn’t until we complete this process that we dive into the ins and outs of content strategy. ...
The Digital Audit Checklist (Part 2)

The Digital Audit Checklist (Part 2)

Assessing Your Website’s Functionality According to Venngage, 40% of marketers predict that between 51% and 80% of businesses will heavily rely on visual content into 2021. That means today’s consumer needs to be visually enticed, and your website is...
The Digital Audit Checklist

The Digital Audit Checklist

Assessing Your Company’s Online Presence When we talk about creating a digital identity, it is essential that you do a Current State Assessment of who and where you are now before deciding who and where you want to be. Through years of hands-on client work,...
New Social Media Dynamics

New Social Media Dynamics

A few months ago we released a survey to our networks as a temperature check to determine the state of companies and their social media strategy at a high level by posing a few key questions.  The State of Social Media 2020 survey received over 150 responses from...