by KatyB-Admin | Jan 15, 2024 | Uncategorized
A few months ago we released a survey to our networks as a temperature check to determine the state of companies and their social media strategy at a high level by posing a few key questions. The State of Social Media 2020 survey received over 150 responses from...
by KatyB-Admin | Jan 15, 2024 | Uncategorized
When you think about the most notable brands of our time, who comes to mind? Perhaps you’re thinking of a swoosh, a bitten piece of fruit and a red aluminum can. For decades, we’ve been enamored by brands like Nike, Apple and Coca Cola that capture the hearts (and...
by KatyB-Admin | Nov 28, 2023 | Uncategorized
Content, content, content. It’s the buzzword of digital and constant call to create. Content is king, right? Yes, but no. You see, content is royally important, but the strategic development and deployment of that content is really where the rubber...
by KatyB-Admin | Nov 28, 2023 | Brand Awareness, Greater Awareness
The essence of marketing is about getting the customer to act. And by act, I mean interact. Remember, we are aiming for meaningful engagement from our followers and key stakeholders. Why? Because the perception of your brand determines the value...
by KatyB-Admin | Nov 27, 2023 | Authenticity, Employee Advocacy
Why are we naturally inclined to trust people? Well, mostly. Surely, I’m not alone in my attempts to reach an agent after pressing ‘0’ on the customer service line three, maybe eight, times. There’s just this wild sense of relief you experience once you hear a...
