by KatyB-Admin | Nov 28, 2023 | Uncategorized
Content, content, content. It’s the buzzword of digital and constant call to create. Content is king, right? Yes, but no. You see, content is royally important, but the strategic development and deployment of that content is really where the rubber...
by KatyB-Admin | Nov 28, 2023 | Brand Awareness, Greater Awareness
The essence of marketing is about getting the customer to act. And by act, I mean interact. Remember, we are aiming for meaningful engagement from our followers and key stakeholders. Why? Because the perception of your brand determines the value...
by KatyB-Admin | Nov 27, 2023 | Authenticity, Employee Advocacy
Why are we naturally inclined to trust people? Well, mostly. Surely, I’m not alone in my attempts to reach an agent after pressing ‘0’ on the customer service line three, maybe eight, times. There’s just this wild sense of relief you experience once you hear a...
by KatyB-Admin | Nov 27, 2023 | Thought Leadership
According to Smart Insights, 80 percent of companies are under the impression that their social media customer service experience is exceptional, while only 8% of their customers say they agree. There’s obviously a major disconnect here, but where are companies going...
