The essence of marketing is about getting the customer to act. And by act, I mean interact. Remember, we are aiming for meaningful engagement from our followers and key stakeholders. Why? Because the perception of your brand determines the value customers see in it, which ultimately affects your bottom line. And that’s pretty important.

Events, like trade shows, festivals and conferences, are strategic opportunities for businesses to attract customers with a fun, creative and low-risk interaction. These platforms enable you to captivate the attention of potential clients and partners while also boosting your brand’s awareness.

Here are some positive results of a carefully executed activation:

Lead Generation
Brand activations are unique touchpoints and valuable stages that allow companies to connect with new audiences as well as targeted demographics. These are more than promo tables with cool pens. Though we do love those. These are positive and impactful ways to capture insights and feedback that lead to increased traffic and sales.

Greater Awareness
For customers to love and be loyal to your brand, they have to first understand it. Events are highly effective channels that reach people who are already in the mindset to learn, experience or purchase something new. So why not use these occasions to remind current customers why they chose you and provide new ones with a reason to want to know more?

Amplification of Leaders’ Voices
I cannot overstate the importance of having your leadership at the frontlines of your digital development. As managers responsible for spearheading the company mission, they should be ready to promote company initiatives as advocates at events. Their voices are strong, and they are crucial in providing reassurance that the company will deliver its promises.

Compelling Content
Event spaces are not just places to land your next sale! They are also chances to create Instagram-ready content that is sticky and personable. Using targeted hashtags and cross-promoting with other brands organically widens your audience and increases opportunities for purposeful engagement. Remember, we want real interaction!

Measurable ROI

When activations are done effectively, they often influence social media metrics that can be paired with other data to understand customer behaviors and personalities. These analytics are powerful and can be invaluable drivers in refining company vision and strategy.