Optimizing Your Social Media Presence

Part of the KMC process involves the initial audit of our clients’ professional brand and positioning them as authoritative figures via their social media presence. It isn’t until we complete this process that we dive into the ins and outs of content strategy.

Why? Because without this step, nothing else really matters. Don’t just take our word for it.

A 2020 Social Media Today article noted that the key benefits of branding yourself included increased employability, social selling opportunities and company visibility.

“Personal branding is about building authority that gets people to pay attention to your message, want to share it and recommend it to others.”

Optimizing your LinkedIn presence

LinkedIn hosts over half a BILLION professionals who are much more accessible than they are on other platforms. It allows for more organic reach, increased relationship building and more sales opportunities.

If you want to build credibility, drive referrals, and attract new connections, it is vital that your professional brand is designed to set you up for success.

That means having the following in your LinkedIn profile:

A professional photo that is representative of your personality and the work that you do.
A headline that explains what you do, highlights your values, and briefly explains what you are passionate about
A compelling summary that includes any major accomplishments or professional aspirations for visitors to get a glimpse of your background and interests.
Detail your past work experience. Profiles with this added information get 12 times more views than those without.
Include volunteer experiences and causes that you support. This allows you to make connections to others with similar interests.

Optimizing your Twitter presence

Twitter is a powerful platform that, when utilized strategically, can enhance customer relationships and even act as a search engine tool for competitive analysis.

But, we have to nail the basics first.

The following elements of your Twitter profile can be extremely impactful when set up correctly and with purpose:

Your username is your unique identifier on Twitter. It can have up to 15 characters and should help people easily find you.
Your profile photo should clearly represent you and fit well in a small circle. We recommend you use the same photo that you have on your LinkedIn profile.
Your bio allows you to tell people why they should follow you in 160 characters. Make sure it is useful information, and include a link to your work. If you do not have a website or portfolio, link to your LinkedIn profile.
Your header image is your billboard. Graphics and photos usually grab the most attention. Just like your profile photo, we recommend this one is the same one that you use on LinkedIn.
Your pinned tweet ensures visitors see something that is important to you. For example, a big announcement or a cause that you were passionate about would both be great pieces of information to highlight.