Assessing Your Company’s Online Presence
When we talk about creating a digital identity, it is essential that you do a Current State Assessment of who and where you are now before deciding who and where you want to be. Through years of hands-on client work, we’ve meticulously crafted our own diagnostic tool for reviewing your company’s brand and digital presence.
Our Digital Audit Checklist is comprehensive and complete with all of the necessary items that should be evaluated for a thorough assessment of your online presence. Over the next few weeks, we’ll be sharing insights and tips from this go-to guide — so get ready!
“It is essential that you do a current state assessment of who and where you are now before deciding who and where you want to be.”
We begin the auditing process with a Google search. Put on the prospective customer hat for a moment, and pretend you are looking for more information about your company on the Internet.
Here are a few questions to consider as you look at the results:
- Can you find your full company name on Google and other search engines?
- Does your company and its website appear on the first page and within the first 5 search results?
- Do all of your social media feeds also appear on the first page?
After analyzing the search results for your business, the next step is reviewing SEO (search engine optimization) to assure all metadata descriptions are helping search engines identify what your business actually does.
A few more questions to consider:
- Does a metatag come up when searching for your business?
- Does it tell prospects specifically what your business does?
- Have you included well-researched keywords in your metatag?
Example of a Meta Tag:
In today’s #digitalfirst society, understanding how customers view your brand across digital platforms is essential to knowing how to strategically build your business. In our next post, we’ll be sharing tips from the next phase of our auditing process about website functionality and content.
Let us know how you felt about this week’s blog!
